PRETTY IN PINK-ISH

Mannequin queen, Calle Lerdo, Juárez, 2004

Photograph and text by Bruce Berman

Lerdo is a street of dreams and fancy.
It’s the main street in old Juárez where people go for their Quinciñera gowns, or wedding dresses or tuxedos or custom made anythings.
On any Saturday, families come there, and order clothes for whichever ceremony one of their members are about to attend.
Packs of rovers, seeking their fantasies.
It’s lovely.

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