The Funklands are where you find them, and, when.
Bruce Berman started this project when he was in his early 20s, in the 1970s, and just starting out in photography. He cruised the highways and the low-ways of America, no particular agenda, stopping often (to the consternation of those driving with him), always looking for the funk, the detritus of other eras, the iconography of his youth and the times before him.
This America is now almost gone. It hangs over bars in places like Austin or Madison, Los Angeles or Chicago. The Funklands have turned into “Fly Over” territory, still there, still quasi rural, but now, unrobed. The structure of the Funklands, textured, bold, spectacular, has been replaced by franchised plastic, flatness, sameness.
We celebrate corporate identity in the iconography of now, not roosters and skeletons and old Cadillacs.
The Funk has turned from delight to nothingness. Occasionally there is a McDonald’s that riffs on a local theme, but pretty much not.
The Funk is hard to find.