PRETTY IN PINK-ISH

Mannequin queen, Calle Lerdo, Juárez, 2004

Photograph and text by Bruce Berman

Lerdo is a street of dreams and fancy.
It’s the main street in old Juárez where people go for their Quinciñera gowns, or wedding dresses or tuxedos or custom made anythings.
On any Saturday, families come there, and order clothes for whichever ceremony one of their members are about to attend.
Packs of rovers, seeking their fantasies.
It’s lovely.

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SCHOOL GIRLS ON A BUS: NO FLICKERING

School Girls on a bus in Juárez, 2002

How many times have I wanted to cross over the Bridge to Juárez, jump on a ruta autobus and never return to mi lado (the other side, El Paso, America) again?
A bunch of times. Actually, in the last decade, every time. ¡Muchos tiempos!
When I go to Juárez I realize within minutes that the bubble I live in America is a prison not a home. It’s a construction. A development.
Instead of working this feeling out, I take photographs, like an archeologist, always trying to root out what this means, and, for a very long time that has been enough.

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